Kentucky Harvest

May 5, 2016

 

CLIENT: 

Kentucky Harvest

 

NEED/OBJECTIVE: 

This Louisville-based nonprofit organization needed re-branding and strategies to increase its operational income to $110,000 a year to continue transporting two million pounds of both perishable and non-perishable items to more than 100 shelters and churches per week. They needed a new logo to represent their company that depicts their mission. 

 

 

OUTCOMES:

  • Re-branding

    • New logo

    • New slogan

    • Redesign of the website. Click Here To View New Website

    • Mission statement

    • Brochure

  • Creation of awareness and capital campaigns 

    • “Follow the Truck” Campaign

      • Objective: to create awareness of the non-profit organization

      • Quarterly sub-campaigns

        • Summer: School is Out

        • Fall: Falling into Truthful Outcomes

        • Winter: Loading up the Truck

        • Spring: Downs of the Derby

      • Video that captures the significance of the organization and creates general awareness

      • Video that captures the summer campaign essentials 

      • Social media plan

      • Public service announcements 

    • “Fill Up the Truck” Campaign

      • Objective: to increase operating income through monetary donations

      • Social media plan

      • Public service announcements

      • E-blast

      • “Phillip the Truck”

        • Cartoon of the truck

        • Integration into logo

      • Community outreach

        • Give mini Phillip boxes for donations to local businesses we’ve contacted. (Griff's, McCalister’s Deli, Wick’s Pizza, Boombozz Taphouse)

        • Participation in Louisville events (Louisville City FC games)

 

 

 

 

 

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