Kentucky Harvest


CLIENT:

Kentucky Harvest

NEED/OBJECTIVE:

This Louisville-based nonprofit organization needed re-branding and strategies to increase its operational income to $110,000 a year to continue transporting two million pounds of both perishable and non-perishable items to more than 100 shelters and churches per week. They needed a new logo to represent their company that depicts their mission.

OUTCOMES:

  • Re-branding

  • New logo

  • New slogan

  • Redesign of the website. Click Here To View New Website

  • Mission statement

  • Brochure

  • Creation of awareness and capital campaigns

  • “Follow the Truck” Campaign

  • Objective: to create awareness of the non-profit organization

  • Quarterly sub-campaigns

  • Summer: School is Out

  • Fall: Falling into Truthful Outcomes

  • Winter: Loading up the Truck

  • Spring: Downs of the Derby

  • Video that captures the significance of the organization and creates general awareness

  • Video that captures the summer campaign essentials

  • Social media plan

  • Public service announcements

  • “Fill Up the Truck” Campaign

  • Objective: to increase operating income through monetary donations

  • Social media plan

  • Public service announcements

  • E-blast

  • “Phillip the Truck”

  • Cartoon of the truck

  • Integration into logo

  • Community outreach

  • Give mini Phillip boxes for donations to local businesses we’ve contacted. (Griff's, McCalister’s Deli, Wick’s Pizza, Boombozz Taphouse)

  • Participation in Louisville events (Louisville City FC games)

#KentuckyHarvest

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