Kentucky Harvest

CLIENT:

Kentucky Harvest

NEED/OBJECTIVE:

This Louisville-based nonprofit organization needed re-branding and strategies to increase its operational income to $110,000 a year to continue transporting two million pounds of both perishable and non-perishable items to more than 100 shelters and churches per week. They needed a new logo to represent their company that depicts their mission.

OUTCOMES:

Re-branding
New logo
New slogan
Redesign of the website. Click Here To View New Website
Mission statement
Brochure
Creation of awareness and capital campaigns
“Follow the Truck” Campaign
Objective: to create awareness of the non-profit organization
Quarterly sub-campaigns
Summer: School is Out
Fall: Falling into Truthful Outcomes
Winter: Loading up the Truck
Spring: Downs of the Derby
Video that captures the significance of the organization and creates general awareness
Video that captures the summer campaign essentials
Social media plan
Public service announcements
“Fill Up the Truck” Campaign
Objective: to increase operating income through monetary donations
Social media plan
Public service announcements
E-blast
“Phillip the Truck”
Cartoon of the truck
Integration into logo
Community outreach
Give mini Phillip boxes for donations to local businesses we’ve contacted. (Griff's, McCalister’s Deli, Wick’s Pizza, Boombozz Taphouse)
Participation in Louisville events (Louisville City FC games)